By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation and analyse site usage. View our Privacy Policy for more information.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
Supermarkets shape what ends up on our plates
Every day, millions of people in Germany shop at supermarkets, where just a handful of major retailers sell over 70% of all food(Gastrotel2025; DBV 2025; LZ 2025). This gives supermarkets great power to influence what we eat, how food is produced, and who benefits from the system. But with that power comes responsibility.
Superlist Environment Germany is a civil society-led initiative asking a simple but urgent question: how do we create a race to the top amongst retailer supermarkets to sell more plant-based or meal alternative products? The aim was to better support the protein transition.
Its latest findings say, not yet.
The 2025 Superlist ranking reveals that while most retailers have ambitious sustainability goals, few have clear plans to achieve them. Lidl leads, followed by Aldi Süd, but Rewe, Edeka, and Aldi Nord lag behind – particularly on transparency and implementation. Animal-based products still dominate protein promotions, accounting for about 90%, and no supermarket fully discloses the share of sustainably certified products in their range.
This bold project is led by Madre Brava, in collaboration with Questionmark, PAN Germany, Deutsche Umwelthilfe, ProVeg, and the Albert Schweitzer Foundation – all organisations from different backgrounds, from health and environment to animal welfare. Healthy Food Healthy Planet funds this initiative as part of our mission to support intersectional coalitions and systems-level transformation in the food sector and to centre civil society voices in driving that change.
What Superlist is working towards
Using a transparent methodology developed by Questionmark, the project recommends supermarket action across three areas that matter most for the planet and public health:
The report also includes specific recommendations for each retailer, offering clear next steps to accelerate progress. For example, Aldi Nord is urged to set targets for scope 3 emissions and measure plant-based protein sales, while Edeka and Rewe are encouraged to reduce meat portion sizes and promote price parity. Lidl and Kaufland are advised to improve transparency on sourcing and ensure sustainable options are available across all categories. These insights aim to turn ambition into action – and support a shift towards a fairer, more sustainable food system.
Why this matters
Germany’s new dietary guidelines are rooted in the Planetary Health Diet, by recommending that diets should be made up of at least 75%plant-based foods and reflecting the connection between how we eat and how we care for the planet. But supermarket shelves haven’t caught up.
Meat-heavy promotions. Oversized portions. A lack of transparency around how food is grown or sourced. These are missed opportunities, and in a climate and biodiversity crisis, they are risks we can’t afford.
That’s where Superlist comes in. By making supermarket performance visible, comparable, and public, the project helps accelerate the shift to a better food system – one that puts sustainability, health, and equity at the centre.
Accountability from the top down
Supermarkets are more than just sellers of food. They’re powerful market shapers. They influence supply chains, shape diets, and set the tone for what’s considered “normal.”
That’s why this work is so urgent. When supermarkets change what they prioritise, from profit margins to climate leadership, they can drive huge, system-wide impact. But they need to be held accountable, and they need to feel public pressure and public support to do better.
This isn’t about blame. It’s about responsibility. About recognising power and using it to lead.
A shared mission for a just food future
At HFHP, we were proud to support this civil society-led initiative as part of our wider mission: to help transform Europe’s food systems to be more just, sustainable and fair for all, starting with holding big corporate supermarkets accountable. Superlist Environment Germany reflects what we believe at our core– that transparency, collaboration, and courage can unlock the structural changes we need.
By backing initiatives like this one , we hope to support communities, challenge corporate inaction, and shift the narrative toward justice and sustainability.
Because food should nourish. It should connect. And it should never come at the cost of our health, our environment, or our future.
Let’s turn supermarket shelves into tools for change and make good food the easy choice for everyone.
A Pan-European movement uniting civil society organisations and funders so that healthy, just and sustainable food environments become the norm and harmful agriculture ends.
Creative Commons Licence 4.0 2022, Healthy Food Heathy Planet
Privacy Policy
